Salesforce's native marketing platforms Pardot and Marketing cloud share some functionality but have very different end users in mind. Find out what they are, and how to choose the two platforms in this article.
Learn what you need to know when deciding on a Marketing Automation Platform for Salesforce, including when to use first party tools like Marketing Cloud or Pardot, or third-party integrations from the App Exchange like Mailchimp or ActiveCampaign.